CATEGORY
Experiencial, Event
PROJECT
Wonderful Weekends
ROLE
Sr. Producer (Deeplocal)
About this project
At Wonderful Weekends, Google threw a mini-festival for three days of music, food and fun. Deeplocal created the main attraction, a giant, nearly two-story gumball machine that dispensed prizes from a variety of local Chicago businesses. Additional creative tech touch points include the build and tech for the pop-a-shot basketball game, a reserve a table experience that would dispense a food truck ticket after complete, and an interactive Google installation. Here I also was managing cross-functional teams, executing fabrication plans for sets, events, and other brand activations.
We collaborated with a handful of other vendors like Sparks (NYC) and YeahHaus (Chicago).
The Webby Awards: Best Navigation/Structure / People's Voice Winner