OREO


CATEGORY
Branded Content

PROJECT
Wonderbot

ROLE
Director, Creative

About this project

Oreo and 360i commissioned our friends at Iontank to create an adorable roving Mini-Vault. The operator-controlled WonderBot was created to deliver unique custom flavored Oreos that had never been released before.

We created a video to introduce the Orea bot as they began to plot its course and went on a national tour to deliver the first batch of custom flavors to each of the unsuspecting creators that dreamed them up. At each stop, the articulated onboard cameras caught ecstatic fan reactions for social media. In addition to a two-way remote video feed, the platform was also equipped with two-way audio transmission, underglow, 4-wheel drive, an articulating door, and an actuated tray to deliver the goods.