MYRTLE BEACH GOLF
CATEGORY
TV, Social, Online
PROJECT
Leave a Message
ROLE
Director, Creative
About this project
The campaign was designed to disrupt the traditional golf brand commercial approach. By steering away from the conventional video montage and epic music formula, we focused on creating a visually compelling blend of still photography and "shot on iPhone" videos. Through this approach, we told a relatable and fun narrative, using voicemails to engage the audience and make them laugh.