MYRTLE BEACH GOLF


CATEGORY
TV, Social, Online

PROJECT
Leave a Message

ROLE
Director, Creative

About this project

The campaign was designed to disrupt the traditional golf brand commercial approach. By steering away from the conventional video montage and epic music formula, we focused on creating a visually compelling blend of still photography and "shot on iPhone" videos. Through this approach, we told a relatable and fun narrative, using voicemails to engage the audience and make them laugh.