MYLAN
CATEGORY
Branded Content, Celebrity
PROJECT
ARV Medication, Brand Campaign
ROLE
Producer, Creative
About this project
Mylan reached out to us to create this campaign for their ARV medicine that helps people living with HIV/AIDS after our successful feature film, Blood Brother. We traveled throughout Africa and Asia to see how the efforts of Mylan are making a change. We also filmed Billy Jean King for part of this project.
OUr Mylan Is your Mylan
This was a new brand campaign we created with Mylan. For this project, we filmed throughout the US and in parts of Europe. The people who work at Mylan and the customers who use Mylan products talk about why they choose to use these generic pharmaceuticals. Patients that use the generic Mylan prescriptions talk about how important these medications are to them. Doctors who prescribe the medications discuss the affordable options.
