Mattel was gearing up to introduce a new version of Scrabble to the world that released on National Scrabble Day. This new version offers a second side to the board that is a cooperative version with gameplay options to involve younger players.

We created two spots using the same family. We had fantastic talent and a ton of laughs. The board flip gag was created with a pizza peal (photos to follow). Was there a way to do it better? I doubt it 😎 .