CATEGORY
Experiencial, Event
PROJECT
CES 2020
ROLE
Sr. Producer (Deeplocal)
About this project
I was the senior producer for the 2020 Google CES. I was part of the core team that met at Google to ideate and problem solve what to do for CES to continue to show off the power of the Google Assistant. After several days we had the making of a solid idea and all of the different vendors went off to get to work.
I was involved with every aspect of this from the storytelling and finding/hiring a writer, to the art direction and fabrication of the large set, as well as tracking with the budget and keeping everything on time and on budget. I was also in charge of directing and filming a few of the live action pieces. I also spearheaded the casting for the voice over artists, as we needed 6 of them.
The idea was essentially to allow a group of people through the exibit that starts off in a room
But quickly the voice over starts to interact with the audience.
We had to build and playlets the full experience at Deeplocal. It was massive. We had to find where it broke and fix it over and over. We invited groups of random people into to act as the audience and then allow them time at the end to offer feedback and ask questions to help us fine tune the experience.