CATEGORY
Product Launch, Celebrity
PROJECT
Collaboration Releasee
ROLE
Director, Creative
This was a product launch for Metallica’s Blackened Whiskey collaboration with Rabbit Hole Distillery. We interviewed both the Master Distiller for Blackened, Rob Dietrich, and the Master Distiller for Rabbit Hole, Kaveh Zamanian. We also captured the distilling process throughout Rabbit Hole’s distillery.
